Melbourne, Victoria: SparkUp Studios today announced a new partnership with ABL baseball organisation the Adelaide Giants. This partnership will involve the adoption of SparkUp Studios’ fan rewards solution SportzFan by the Giants, which will give their fans a novel and exciting way to engage with the team and their players.
“We are very excited to bring a new way for Giants fans to interact with the club and their players. More than ever fans are wanting more from their experiences with their favourite sports teams, especially digital interactions, and we aim to deliver this for them with SportzFan” says Luke Santamaria, Founder and CEO at SparkUp Studios. “We are breaking away from the traditional model of fans having to pay to access their teams, instead facilitating a play to earn model which rewards fans for their engagement.”
Adelaide Giants’ Communications Manager Eric Balnar says the partnership will help keep things “fans focused” at the Adelaide Giants.
“We’re always looking for innovative ways to engage with our fans and to give them an experience they can’t get elsewhere,” he says. “What will come out of this partnership is a great way to authentically connect with our fans and enhance our community. There’s exciting things about to be rolled out and I think fans will really enjoy what we have to show.”
The benefits of this new partnership include.:
- A bespoke tokenised rewards solution that the Giants can utilise to engage their fans throughout the season and through the entire year.
- A new and exciting method for fans to play and interact with the Giants and earn rewards for their actions and behaviours.
- New revenue streams for the Giants via trackable, data driven activations which they can sell to sponsors and help them generate higher brand attribution and new sales opportunities.
About SparkUp Studios:
SparkUp Studios provides unique fan engagement solutions that utilise best practice gamification methods and tokenisation to assist organisations of many industries to better engage their consumers and generate revenue. Their current solution Sportzfan helps sports organisations supercharge their fan loyalty through gamified interactions that incentivise positive fan behaviours.
About Adelaide Giants:
The Adelaide Giants are one of eight teams in the Australian Baseball League (ABL). Watched by over 20 million people globally each season, the Australian Baseball League is one of the world’s top “winter ball” destination. Home of a unique sporting experience and elite baseball talent, the Giants play between November and February each season.